Establishing a daycare can be exhausting in itself, but promoting it can be equally as frustrating. If you are looking to promote your own daycare here are some helpful tips:
The best opportunities to promote a daycare are building a website, using the advantages of social media, scheduling an open house, and word of mouth, among others.
What is promoting a daycare?
When establishing any company or business, a person will want to market their new venue. This is called promoting since you are essentially trying to tell people why they should use your daycare. Promoting uses techniques such as appeal, location, certifications, and more to establish why your daycare is above the rest. There are many ways to do this and this article will explain in more detail how to successfully promote your daycare.
Benefits of promoting your Daycare business
• Brings in amplified clientele
• Increases the profit margin for your daycare
• Allows parents to visualize the care their children will receive
• Gets your daycare recognized on a local or state-based level
• Makes your business a success
Building a website.
Building a website can be beneficial in many ways. It takes away the barriers of social media and opens the door to everyone that has internet. Optimizing your website will help direct daycare searchers to you. Your website should include things such as schedule, ages that can attend, special needs qualifications, and maybe most importantly, a description of you and the mission of your daycare.
Tips on building a Daycare Website
• Decide on a platform:
While some platforms use costs that can eat into profits, many companies offer websites for free. If you are trying to promote your daycare business at a minimal cost, sites such as WordPress, Webnode, and Simplify offer websites at no charge. This will increase your profit per advertisement cost ratio.
• Choose a Template:
Picking the right template can have many beneficial factors. For starters, you are picking the layout for your website. This is a uniqueness that you apply to your business.
• Add topics relevant to your daycare:
Adding topics is the most crucial step to designing your Daycare website. You can allot for topics such as future family events, scheduled curriculum, daily schedules, and expectations that parents should expect from your daycare facility
• Edit and add images:
Updating your page with real-time photos and editing your page to reflect future activities will give parents the ease of comfort knowing they can always see the progression of their child. A webpage makes this very easy to simplify this communication between guardian and parent.
• Consider the Mobile population:
We live in a world today where everyone uses a mobile device to keep themselves up to date. Being able to simply pull a phone out and check the status of a child will put your daycare business above the rest.
• Designate your very own URL address:
Taking the initiative to procure your very own URL address will send an example to the public. You are not using a free means of advertisement at this point. Spending the money to promote your business on a personal URL shows the public that you are serious about your business
• Design a logo:
Many free platforms allow you to design your own custom logo. Having a personal logo will set you apart from the competition that doesn’t take advantage of this simple promotional strategy.
The Benefits of Social Media
Most new business owners begin advertising on their social media accounts. This can be great for your daycare business. It allows you to advertise to people already living close to you and allows friends and colleagues to vouch for your integrity. Some social media platforms also allow you to pay a flat rate per month to boost your advertisements.
Benefits of Social Media
• Allows parents to view the child in real-time:
Many platforms such as Facebook will allow the uploading of photos. Taking pictures of a child’s activity throughout the day will give parents a sense of what their child is doing throughout the day.
• Use local contacts for references:
Most of a daycare’s business will come from the local parents and children. Having a professional relationship with these customers will generate references without much effort on your part. Many parents will take to social media to display their enthusiasm for your daycare and why other parents should contact your daycare before searching for other ones.
• Update activities live and allow parents to view children from another location:
Aside from uploading photos, many social platforms will also let you stream live video. It will also allow you to invite parents to conferences throughout the day. Allowing parents to access you while in other areas such as their own place of employment will be promotional because it will let you keep them informed of their child’s progress without interrupting their personal duties.
• Allow your daycare business to be discussed locally and live per updates:
Much similar to using social platforms to promote references, you can also use them to make your daycare easier to access by simply creating the account. This will allow present and future clients to discuss your daycare on a single forum. Making your daycare easy to find on a site such as Twitter, or Facebook means the potential clients can reach out to you directly or to other customers to discuss the possibility of their child joining your daycare.
Have an Open House
An open house will allow future clients to come and see the establishment. This should be scheduled but advertising will promote the greatest turnout on the date of the show. During an open house, clients can give feedback on the facility, view how your daycare will operate, and see if the daycare is right for their child. Criticism received at an open house gives the owner a first-hand account of little changes they can apply to better the success of the daycare.
Things to add to your Open House
Parents will want to know what their child will be learning while in your care. During your scheduled open house, you can go over all curricula a child will receive. This is where you can explain the benefits of your curriculum and why it is important for children to experience it in your daycare.
• Seating Arrangements
Something as simple as a seating chart can have a great impact on a parent’s choice to use your daycare. Promoting the thought process of how and why a child’s seat is in the best interest of their success will ease many parent’s concerns.
• Layout of the Daycare
In addition to the seating charts, parents can use the opportunity of an open house to view the layout of the establishment. The ability to single out dangers such as electrical outlets, stairs, windows, or other hazards to children will also allow you to address to parents the care in solving these issues. The layout promotion will address this directly allowing you to show parents in real-time that the concerns have been dealt with professionally with their child’s interest in mind.
• Visible Accommodations for Special Needs
During an open house promotion, you should have all teachers present. At these scheduled meetings, you can highlight the certifications and experience your daycare has collectively. This would be the time to address the special needs of any child and the accommodations your facility can provide to those children uniquely.
Word of Mouth
Ever wonder how a local business stays in great standing with a community? It’s word of mouth. If you are promoting a daycare you will want clients, friends, and neighbors to have great things to say about the daycare. When someone recommends the daycare as a great place to watch kids, most of the time the listening party will automatically try the daycare out because it came from a trusted source.
Benefits of Word-of-mouth promotions
• First-hand account of business
• One on one recommendations
• Daycare is represented on a customer review
• Intimate connection to possible future clients
Other options to promoting a daycare.
• Fliers in your local neighborhood
• Advertise the quality of your daycare team
• Promote the safety of your establishment
• Use customer reviews as an ad revenue
• Exploit the skills with special children that your staff possesses
Building a daycare business is no easy feat. It takes patience, marketing, child safety organization, and more. Promoting your daycare business will help fill these gaps in a customer-based world. The more you promote, the greater influence you can control over future clients. Understanding your priorities is what many parents wish to establish before settling on a daycare business for their child. All of the above content can aid you in your search for making your daycare business the most influential business it can be. Using all the opportunities that the internet and social interaction provide is all that is necessary to promote your daycare business. Maintaining the quotas outlined in your advertising will ensure that clients continue to bring their business to your daycare.
Check out more of our best advertising techniques HERE!
Popular Questions When Promoting Your Daycare
1.What are the benefits of promoting your daycare business?
Promoting your Daycare business ensures it will continue successfully. Owning a daycare can fulfill personal needs that an ordinary job cannot fulfill. Ensuring the continuity of your personal business that is a Daycare will solidify your emotional connection to the adventure.
2. How do I maximize the promotion of my daycare business.
Word of mouth will always be the biggest promotional gift that you can apply to your daycare business. Also, taking advantage of social platforms and exploiting the ease of advertisement on the internet will maximize the effectiveness of promoting your daycare.
3. Why is promoting my daycare beneficial?
Using the information from this article, any daycare owner can easily see that customers are the greatest asset to the daycare’s survival. Ensuring positive reviews, recommendations, and referrals will ensure that your business is promoted most beneficially.
Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.
To learn more on how to start your own daycare checkout my startup course and documents here.
Meet Shawn Chun: Entrepreneur and Childcare Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online daycare business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a childcare business owner, I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Daycare Business Boss: I want to help childcare business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.