Now that you have decided to open your very own daycare business, it is time to come up with a great name. Your business name is very important. It is your first impression so it should describe who you are and what sets you apart from your competitors.

What should you call your daycare?
A good name for daycare is a creative one, reflects who you are, is catchy, memorable, and is available. Here are some tips when crafting a good name for your daycare business.

• • Brainstorm And Write Down Your Ideas
  • Ask People For Their Opinions
  • Do Your Research
  • Make It Memorable
  • Common Mistakes
  • Create A Fun Logo

The name you choose for your daycare business is the first advertisement people will see before even inquiring about your services. I will break down these tips below.

Brainstorm And Write Down Your Ideas

First, think of why you wanted to start a daycare business. Obviously, you love children, but dive deeper and think about what services you want to provide for those children. Do you want to be known as a childcare expert and a preschool program? How many children do you want and what age ranges do you prefer?

Your name should reflect some of who you are and some of what you specialize in.

Start making lists of words and phrases that come to mind when you think of children and what you want to do to help them grow while they are in your care.

Write down as many ideas you can think of and see if you can start piecing together some catchy names. Once you start writing words down on paper, you will probably be able to put some of them together.

Ask People For Their Opinions

Talk to your friends and family and ask them what they think of your ideas. If anyone knows your personality well, it is your closest friends and family. They will probably be able to help you tweak some of your current ideas or give you totally new ones. Take constructive criticism.

This can also help if the ideas you have come up with are too generic or too cute. If you get an “eye roll” when you say it out loud, you may want to reconsider your choices. Ask people the name of the daycare providers they use and compare them to your list.

Think of a name you can grow with. If you are starting a business out of your home and you want to name it something that has your street name in it, for example, will that same name be appropriate if you move?

Do Your Research

Do a google search for “daycare businesses” in your area to see what other daycare owners are calling themselves. This will help you compare your name ideas and, possibly, get more. Just like there are baby name books and ideas out there, there are lists of business names and ideas out there.

You will also want to research other providers in your area and inquire about their rates, what services they provide, their hours, etc. You will need this intelligence to stay competitive. If you call them, they may give you the information over the phone.

Remember that your name is your “brand.” You do not want to have a name that is too similar to another business. People could confuse you with someone else and that is the last thing you want. “Branding” means making yourself stand out as unique.
You also need to make sure your name is available. There is a business database that will tell you if your name is already taken. You also want to be aware of copyrights. It may be illegal to use “The Lion King” or “The Little Mermaid,” for example.

Make It Memorable

Your business name should be something people can easily remember. This can be challenging. Put yourself in your potential customers’ shoes. What would stand out to you? You cannot read people’s minds, but you can try to think like a consumer.

Avoid common child nicknames if possible, like “tots,” tikes,” or “kids.” You will probably see hundreds of daycare businesses with those words in them when you do your research.

Use names that are easily remembered but also make your potential customers want to find out more about your business. Make the name catchy, short, and sweet. Create a name that is rhythmic and easily pronounced.

Think about commercials, jingles, and advertisements that always stick in your head when you hear them.

Common Mistakes

Do not overly describe your business. Focus more on the name instead of literally describing your services. This can lead to an overuse of common words like “growth” or “babies.”

Avoid using words that can stand alone if taken out of context. For example, if you come up with a name that contains the word “discovery.” Discovery is a noun, and I am sure you all know what it means. If you google “discovery kids,” you will get a million results that only contain the word “discovery” and the word “kids.”

In the internet age, everyone searches for everything online. When someone searches the name of your business, you want your name to come up as quickly as possible. Keywords are important.

If you have come up with a name that you love and find out that it is in use or otherwise available, do not try to abbreviate or shorten it to make it too unique.

Create A Logo

Now that you have a name for your business, do you need a logo? Yes. You will want to create marketing materials such as business cards, flyers, brochures, a website, etc. Even if people do not remember your exact name, they will remember your logo if you make it stand out.

Choose a logo that is colorful and incorporates your business name in some way. People remember colors. How many business cards have you seen on a card display and all you see is white? Do you read them? I doubt it. Imagine putting your card in there with a different color or a picture. Do you think it will stand out among the rest?

Think about the websites you visit. Do they have colorful logos? Probably. A logo, just like a name, makes you stand out. You can create one on your own or use one of the many available online templates to help you.

Need help creating the perfect logo for your business? Check out our article HERE!

Advertise

You have gone through the painstaking process of creating your name and your logo for your new daycare business. What do you do with it? You go out and get customers, of course. The only way to get customers is to advertise your business so people know you are out there.

There are multiple ways to advertise yourself and your business. With social media nowadays, it is easier to get your name out there in minutes.

Create a LinkedIn Profile for your business. Use your new business name and logo with colors. Your profile picture should be professional and your “about” section should be personal as well as professional. You are trying to market yourself and your services and this is where you can shine.

Create a Facebook business page. Chances are, you already have a personal Facebook page so creating a business page is easy. Invite all your friends to like your business page and you have your first source of referrals.

Create a professional website. This may require an initial cash outlay, but it will be worth it. Everyone researches websites in this digital age. You may want to consider hiring a professional to get you started.
Once you have created all your online profiles, you must create content and post like crazy. What you post is also advertising so stay on top of it. Make your content relevant and engaging. Post pictures of your space. However, do not post pictures of children without the parent’s consent!

Conclusion

Now that you have all the information you need to create a name for your daycare business and how to get it out there, you can start working on getting those precious children into your care.

Remember that building a business takes a lot of blood, sweat, and tears, but if you use some of these tips, you will be well on your way to doing what you love and making money.

Ultimately, you want to build your reputation in the community. In the childcare business, you probably want to be known for excellent care, fair rates, and your love of children.

When things get tough, remember your “why.” Your “why” is the reason you decided to start your business in the first place and will keep you motivated.

There is an old saying that if you love what you do, you will never work a day in your life. Enjoy the journey and best of luck!

Related Questions:

Do I Need A Logo For My Daycare Business?

Now that you have a name for your business, do you need a logo? Yes. You will want to create marketing materials such as business cards, flyers, brochures, a website, etc. Even if people do not remember your exact name, they will remember your logo if you make it stand out.

Choose a logo that is colorful and incorporates your business name in some way. People remember colors. How many business cards have you seen on a card display and all you see is white? Do you read them? I doubt it. Imagine putting your card in there with a different color or a picture. Do you think it will stand out among the rest?

Think about the websites you visit. Do they have colorful logos? Probably. A logo, just like a name, makes you stand out. You can create one on your own or use one of the many available online templates to help you.

How Do Parents Choose A Daycare Provider?

There are many reasons parents choose caregivers for their children. They include location, cost, safety, and curriculum for older children. I would argue that the most important factor to me was how much my kids loved their daycare teachers and staff.

 

 

Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.

To learn more on how to start your own daycare checkout my startup course and documents here.

 

 

 

Sources:
https://businessnamegenerator.com/childcare-business-name-generator/
https://tootris.com/edu/blog/providers/how-to-pick-the-best-name-for-your-daycare/